Masthead- Iconic ( recognisable ) name of the magazine
Price- Price of magazine
Bar code- To scan magazine for price
Issue number/date- To tell readers when its came out and which issue it is
Main image- Directly related to the featured article
Plugs- Give away, enticing the reader to buy e.g. competition
Puff- The graphic design around the plug to draw in reader
Main cover line- Main story line on magazine
Pull quote from- A small direct quote pulled from inside the magazine
Serif font- A traditional font, also can be perceived as girly
Interview- A celebrity has gave an interview inside
Cover lines- Tells the audience a brief sentence about a story inside
Left third- Magazines are in thirds, the left third has most cover lines on it
Code- Interpretations through what we know ( stereotypes )
Conventions- Widely recognised way of doing things
Part 2: 500 word analysis on a magazine
The target audience for this magazine is women aged
18-30; I think this because Beyoncé is the main image and she is an iconic
figure for strong, independent women. However I believe that this image
portrays her in a different way as Beyoncé is standing in a shy stance, hiding
behind her shoulder, which makes her look more venerable and girly. I believe
this is done to link in with the cover line 'Beyoncé in the bed room' as she
has let out all her secrets and therefore left her venerable so she posed in a
similar way. It will also interest the target audience because they are
normally interested about sex and that's way a lot of the cover lines are about
it. Another point is that Beyoncé is aged 32 and is respected for being a good
role model to younger people; she is all about doing things for herself and
being independent which a lot of young girls aspire to be like. Also she hit
fame when she was 16 so a lot of the target audience would have grown up with her
music and her being in the news for being idolized as 'perfect'. Beyoncé in
this photo is smiling which connotes that she is happy and attractive, making
the target audience feel like they should, as a girl, be that way too.
I think that the target audience for Cosmopolitan
is for women who work in an office, admin or sales that is professional but
still has that carefree glamorous side to it. The magazine is £3.50, which
shows that the target audience must have a fairly well paid job to afford this
every month. The iconic masthead 'Cosmopolitan' means 'familiar with and
at ease in many different countries and cultures'; having this word as the
title connotes that this magazine is aimed at someone who sees themselves
as well cultured and well traveled like the women in the program 'Sex and the
city'. Like the program this magazine is greatly about sex, glamorous life in
the big city and shoes; this is because the topics are conventions of what the
typical young women is interested in. Because the women see themseleves as 'cosmopolitan' it is a very effective masthead as it will be easy to recognise and therefore will be more popular.
Also I think
that the target audience is for heterosexual women because that is what Beyonce
is and therefore they will be able to relate towards her lifestyle more. A code
that this magazine is for women is that the front cover is filled with pretty
pastel colours, such as pinks and oranges, which are stereotyped to be more
feminine. Furthermore on the front cover there is a thematic link between the
colours used and what month it is; they do this because the target audience
want to know the current trends for the current weather and by looking at the
magazine they can link the colors to the season. For example this magazine is
for April which is in spring and the magazine has warm, pastel pinks and
oranges which indicates to the reader that the weather is going to get warmer
and clothes are going to get brighter. Serif font is also used on this cover because it is a tradiontal font that is recongised for being linked to magazine, it is also a style of font which looks 'girly' because it words curl.
Overall I believe alot of codes and conventions are used in this magazine to make it appeal to the target audience of young, working women who desire the glamerous life style as they regulary read about it. For this magazine to be sucessful the publishers had to include many ideologies of what the target audience would like for example: fashion, gosisp and lifestyle.
Overall I believe alot of codes and conventions are used in this magazine to make it appeal to the target audience of young, working women who desire the glamerous life style as they regulary read about it. For this magazine to be sucessful the publishers had to include many ideologies of what the target audience would like for example: fashion, gosisp and lifestyle.